Women too big of an audience to ignore
Posted on 2007-04-19
"If you look at how other media forms have tapped into women, for example, you don't see movies and music being exclusive to men. Women enjoy all forms of entertainment. We want to avoid making 'pink games.' Women enjoy many of the same features in gameplay as men do. The way EA sees it is there's a lot of untapped potential out there."
"The Wii levels the playing field. You don't embarrass yourself you can grab it and right away start having fun. Wii games don't require the same investment to learn and to master how to pick up and play."
~ wii 'd by sceaser ( · news · )
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